This is an animated music video combining rotoscoped elements with hand-drawn metamorphosis, photographed textures and digital effects. We wanted it to feel like an animated performance video – with the movement and energy that comes with that and with Flowdan performing to camera and to an audience in animated form. I was also interested in taking visual cues from Flowdan’s previous videos and other grime videos – which included an urban setting, tower blocks, dogs, cars, dance, fire – and seeing how these might be transformed by animation. It turned out like this.
Below – the concept image I sent with my initial proposal for the project and some other sketches and designs.